Benefits of Surveys and Track

Track Marketing Group provides online surveys that are web and/or email based as well as traditional print & telephone surveys. We offer complete turn-key solutions to organizations who desire to survey any population - via any method!  We handle all the details of your survey including designing the survey, programming the web page, inviting people to take the survey, collecting the data into a database, and reporting & analysis. 

Our solutions are designed for people who need the valuable information provided by surveys but don't have the time to set-up and administer the survey themselves.

Benefits of Surveying Clients/Members Include:

1.  Learn what your clients/members are looking for and what they see as your strengths and weaknesses. Do this before your competition finds out this information and acts on it. Remain competitive by understanding your market in this ever changing environment. What people wanted from in the past is likely much different from what they require today.

2.  Show your clients/and or members that you care enough to ask their opinion and they will remain more loyal to your organization. People who can vent to you have less need to vent to others and will be most impressed if you ask their opinion and act on what you hear.

3.  Data from surveys can often be used to lobby internally and externally to support your strategic efforts and show trends of improvement in service levels.

A benefit of working with Track Marketing Group is that we handle all of the stages of a custom survey.


Top 10 Reasons to Use Track Marketing Group

Our Survey Expertise and Experience Works For You:

We have experience working with associations since 1991 and will use that experience when we work on your project.

Producing a survey seems like a simple operation, and conceptually it is. Web tools for surveys are readily available, and you can put a survey up on your web site.  However, the cost savings are elusive.  Designing a quality questionnaire takes experience.  Many surveys have suffered nearly complete loss of utility from poor design, improper handling, data loss, and inability to effectively mine the data for results.   

While many clients desire a take the pulse survey, we offer a solution which includes a professional statistician to review your questions, select sample size, and provide a professional review of your responses. This professional statistician has over 20 years of statistical survey experience to meet your specialized needs. 

Strong Technology with Complete Customization:

Our software is very strong and can offer you all of the options that will make your survey a success. We can provide your respondents with the option to bookmark the survey at any point and return later to complete it. Meanwhile, we also have great control over the look and feel of your survey.

We can use cookies to restrict people to taking the survey one time. We can add a password for your opening page to control who logs in. Our online survey software has all of the features that most people need for their survey projects.

We Handle All The Details:

From the time we discuss your survey objectives until the point where we are reviewing your responses, we're there to help make the process a smooth experience for you. We will learn your needs and execute according to plan. We'll design a survey that looks professional and gets the information you need to know.

Even if you have staff who can perform these tasks, it will take time away from their regular duties.  Plus, there will be data set manipulations required, statistical programming, and reports to be written.  Specialized software and training may be required. 

We Understand the Bigger Picture & Data Analysis:

When we execute a survey, we understand how the survey can be used as a marketing and member retention tool. We'll help you determine questions that can lead to powerful marketing tools for you down the road. We can also help you implement marketing campaigns that leverage the survey data.

We know how to look at your raw data received from respondents and make sense of it. We can dig deep down into the data to uncover things that might not be obvious at first glance.

Hybrid Option:

Getting a good response to your survey requires a mailer, generally with an optional mail questionnaire for those who are not connected to the web. When an online survey project includes a print based component as well (or sometimes instead of online completely), we pull from our years of experience in direct mail production and mailing.

We know how to get out a mail piece and can do it in the most cost effective manner including pre-sorting the mail and adding a bar code to lower the postage cost. We are also prepared to receive the surveys back in the mail and complete the data entry of responses.

Increase Response Rate:

We have extensive experience in direct mail and can help produce offline marketing programs to boost online survey responses. We can also help you design a marketing campaign online that will increase the response rate. We also know how to write emails and fax broadcasts that can boost your response rate.

Up Front Proposal and Reasonable Investment:

We will provide you with a complete estimate of your cost based on your exact needs. We believe our prices are right in the middle - you could certainly pay more to a "high end" research firm or do it yourself and pay less. Our middle of the road solution gives you great value: a well executed survey project for a reasonable cost.

Something done right at a good cost is high value. We offer you a proven survey package that offers a reliable product at a reasonable cost. 

We'll Train You:

If you or your staff desire, we will train you on how to dig deeper into the raw data using Microsoft Access software.

Neutral Third Party:

Many members appreciate it when a neutral third party is conducting the survey. They might desire to remain anonymous to your organization and may find comfort knowing you have hired a professional survey firm to execute the project. We can also link directly from your web site to help comfort people that the survey is legitimate and from your organization.

Our Customer Service:

Our staff is highly responsive to your needs and will be right at your side as we complete your project. You will have a personal relationship with your project manager who will make sure everything you need is taken care of. If you are in the Washington DC metro area, we will come on site and work with you in person to make sure your project is exactly what you need. If you are outside the metro area, we will work with you on the telephone as needed to give you the same personal attention.

To learn more about surveys, click here.

Call us toll free at 87-SELLMORE (877) 355-6673 or (703) 941-7766 to review your needs.

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85 S. Bragg St. Suite 203, Alexandria, VA 22312. (703) 941-7766. Toll free 87SELLMORE